Pluss Educ emerged in 2022 with the aim of innovating and transforming school management in an agile and technological way. Our mission is to provide the best possible experience for parents, students, directors, secretaries, teachers and employees of institutions, delivering the best cost-benefit ratio on the market. To achieve this, we developed an application that combines technology, pedagogical education and exclusive advantages in one place. We have our own highly qualified team, capable of customizing the platform according to the needs of our customers and users, ensuring that they can make the best use of all the features of the Z application. Understanding the importance of a strong visual identity, we created a logo that represents the brands aspects. The chosen colors were carefully selected: blue, associated with technology and innovation; green, representing education, teaching and modernity; yellow, symbolizing creativity and youth; and purple, transmitting wisdom and well-being. The creation of the logo was based on the letters E and T, the symbol and the speech bubble. Together, these elements created a unique and memorable logo for Pluss Educ. The letter E represents teaching and school, while the letter T stands for technology and transformation. The symbol represents the benefits that our application can bring, combining knowledge and positive sums. Finally, the speech bubble symbol represents communication and all forms of guidance and dialogue that will be made possible by our application